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  <url>
    <loc>https://www.zahrashivji.com/client-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/t/58ed4019ebbd1afebfdfe0cf/1456540320038/</image:loc>
      <image:title>client projects - Haute Hippie Blog Post</image:title>
      <image:caption>Concept: I was asked to write and design the first post for the Haute Hippie blog - The Wise Avoid the Wicked. I crafted the idea "intern feature", featuring a day in the life of a Haute Hippie intern. I designed this header for the blog website and styled the photo shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56d102252b8dde6611c35846/1456540320038/INTERN+FEATURE+2+%282%29.jpg</image:loc>
      <image:title>client projects - Haute Hippie Blog Post</image:title>
      <image:caption>Concept: I was asked to write and design the first post for the Haute Hippie blog - The Wise Avoid the Wicked. I crafted the idea "intern feature", featuring a day in the life of a Haute Hippie intern. I designed this header for the blog website and styled the photo shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c552e5f699bb8566712c1d/1456538338628/azure.jpg</image:loc>
      <image:title>client projects - Azure Biosystems - Facebook Header</image:title>
      <image:caption>Concept: One of the most innovative companies in Silicon Valley, California did not have a great social media presence. I was hired personally by the CEO to created their social media  and influence strategy. From designing the color scheme to the flyers and social promotions.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56d0b95a20c647731a6c37f2/1456540320035/STYLING+EVENT+COPLEY+CENTER.jpg</image:loc>
      <image:title>client projects - Neiman Marcus CUSP Event</image:title>
      <image:caption>Styling event social media promotional flyer!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c552e5b09f95f24ec17375/1456540320079/Date+Networking.jpg</image:loc>
      <image:title>client projects - Neiman Marcus Boston Events</image:title>
      <image:caption>As the Neiman Marcus Boston University Brand Ambassador I orchestrate events through Neiman Marcus and BU to drive sales in the CUSP department - contemporary fashion brands. I launch monthly events and create social media promotional flyers and headers. This was one of the first headers created for styling event last spring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c558a7b6aa608778871724/1456540320039/azure2.jpg</image:loc>
      <image:title>client projects - Azure Biosystems</image:title>
      <image:caption>Concept: Azure Biosystems offered so many services and products that they needed an easy graphic that illustrated the areas they excel in.   Used on Website and Social platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56d0b3f6f85082ea376a469e/1456518203688/INTERN+FEATURE+2+%282%29.jpg</image:loc>
      <image:title>client projects - Haute Hippie Blog Post</image:title>
      <image:caption>Concept: I was tasked to create the first blog post for Haute Hippie's new blog - The Wise Avoid The Wicked. I came up with the idea of an "intern feature" featuring a day in the life of a Haute Hippie Intern. I designed this header and styled the photo shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56ed888ecf80a1ebe7fbed95/1458407638035/Screen+Shot+2016-03-15+at+9.43.57+PM.jpg</image:loc>
      <image:title>client projects - Rawberry</image:title>
      <image:caption>Created a promotional flyer stating Rawberry's services and contact information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c552e5f699bb8566712c1f/1456538133973/fall.jpg</image:loc>
      <image:title>client projects - Haute Hippie Fall 2015 photo shoot.</image:title>
      <image:caption>I designed and styled the fall 2015 photo shoot for Haute Hippie. I was then tasked to write the blog post for the shoot and designed this feature post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c552ea555986423e54692b/1456538774918/michael.jpg</image:loc>
      <image:title>client projects - Michael Kors</image:title>
      <image:caption>Designed flyers for the Michael Kors Prudential Store and posted on all social media platforms for Michael Kors and Boston University Fashion Association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c552e5b09f95f24ec17377/1491943449721/HH2.jpg</image:loc>
      <image:title>client projects - Haute Hippie - Prince Street Store</image:title>
      <image:caption>Social Media headers for events in the Haute Hippie stores. A Styling and Champagne night inspired by the longhorn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c552e7b09f95f24ec1737b/1456512715410/intern.jpg</image:loc>
      <image:title>client projects - Haute Hippie Blog Post</image:title>
      <image:caption>Client: Haute Hippie  Concept: I was tasked to create the first blog post for Haute Hippie's new blog - The Wise Avoid The Wicked. I came up with the idea of an "intern feature" featuring a day in the life of a Haute Hippie Intern. I designed this header and styled the photo shoot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c56224746fb96294965f2b/1456540320096/10696458_377959589020653_775287083925811420_n.png</image:loc>
      <image:title>client projects - Neiman Marcus</image:title>
      <image:caption>Concept:  Neiman Marcus discount flyer for NeimanMarcus.com - email marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c552c2555986423e546874/56c5622460b5e97489442539/1456540320157/1003071_367758980040714_2223035651048033439_n.jpg</image:loc>
      <image:title>client projects - Neiman Marcus Boston - Facebook Header</image:title>
      <image:caption>Annual denim event at CUSP Neiman Marcus Promotional header!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zahrashivji.com/conceptualdesigns</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/t/56d1084e01dbae76ad8ca3b5/1456539091859/</image:loc>
      <image:title>conceptual designs - PR for Charity:Water</image:title>
      <image:caption>Concept: In my Intro to Public Relations class we chose a non-profit organization to create a PR plan for, I chose Charity:Water. I designed and created a strategic branding plan for bringing Charity:Water to colleges. Charity:Water college was a subsidiary of Charity:Water in order to bring awareness to college campuses.  I designed and created a social media plan, two blog posts and website and social promotional content.   </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c55255555986423e54663c/1456539091859/charity.jpg</image:loc>
      <image:title>conceptual designs - PR for Charity:Water</image:title>
      <image:caption>Concept: In my Intro to Public Relations class we chose a non-profit organization to create a PR plan for, I chose Charity:Water. I designed and created a strategic branding plan for bringing Charity:Water to colleges. Charity:Water college was a subsidiary of Charity:Water in order to bring awareness to college campuses.  I designed and created a social media plan, two blog posts and website and social promotional content.   </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c5525520c6470c42bd7d76/1456524575417/charity2.jpg</image:loc>
      <image:title>conceptual designs - PR for Charity:Water</image:title>
      <image:caption>Charity:Water College social media promotions to create awareness on college campuses around Boston.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c5525620c6470c42bd7d7a/1456524623647/chiarity+college.jpg</image:loc>
      <image:title>conceptual designs - PR for Charity:Water</image:title>
      <image:caption>Concept: Designed a sample blog landing page for Charity:Water College.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c55256555986423e546653/1456526342403/giving.jpg</image:loc>
      <image:title>conceptual designs - PR for Charity:Water</image:title>
      <image:caption>Concept: Charity:Water College website and social media promotional content. Created the #GivingTuesday campaign for Charity:Water College.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c557ed2fe13181c36d48ad/1456539152617/THE+WEEKND+LOGO+long.jpg</image:loc>
      <image:title>conceptual designs - The Weeknd - Conceptual Project</image:title>
      <image:caption>In my Design and New Media class I had to pick one music artist to re-brand. I created a new logo, website, promotional flyers, CD-package and GIFs.  Concept: Here I created The Weeknd Logo. - I sketched an outline of his face and beard. Then converting it into Photoshop and finally used Illustrator to finish the text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c557ecc6fc08a571e70a8e/1456539726607/CD+FACE+ALBUM+CMYK.jpg</image:loc>
      <image:title>conceptual designs - The Weeknd - Conceptual Project</image:title>
      <image:caption>Concept: CD-Package. I designed a CD cover for his new album - Beauty Behind the Madness.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c557ec2fe13181c36d48ab/1456525128959/cd+back+CMYK.jpg</image:loc>
      <image:title>conceptual designs - The Weeknd - Conceptual Project</image:title>
      <image:caption>Concept: CD-Package - I designed the track list for the back of the CD.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c557edc6fc08a571e70aa1/1456525186178/static.jpg</image:loc>
      <image:title>conceptual designs - The Weeknd - Conceptual Project</image:title>
      <image:caption>Concept: I was tasked to create a web banner for the side of Spotify or New York Times. I created this static web banner for any type of urban music magazine or website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c540cd7da24f92b16d30ce/56c557edc6fc08a571e70aa3/1456530288951/THE-WEEKND.gif</image:loc>
      <image:title>conceptual designs - The Weeknd - Conceptual Project GIF</image:title>
      <image:caption>Concept: GIF for The Weeknd Project. This GIF advertisement would appear as a Spotify or Soundcloud ad.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zahrashivji.com/fashionmarketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/t/56d1098fab48de06e172e145/1456520162559/</image:loc>
      <image:title>digital marketing - Boston University Fashion and Business Retail Association (FAB)</image:title>
      <image:caption>As the Vice President of FAB I currently over see events, marketing, public relations and graphic promotions. I create the weekly and monthly content for social platforms and the website.  Concept: General Meeting for the organization! Simple with enticing photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c551daf699bb856671261c/1456520162559/general.jpg</image:loc>
      <image:title>digital marketing - Boston University Fashion and Business Retail Association (FAB)</image:title>
      <image:caption>As the Vice President of FAB I currently over see events, marketing, public relations and graphic promotions. I create the weekly and monthly content for social platforms and the website.  Concept: General Meeting for the organization! Simple with enticing photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c5563cd51cd4ce64d30743/1456520282403/sephora.jpg</image:loc>
      <image:title>digital marketing - Sephora + FAB Collaboration</image:title>
      <image:caption>Concept: Sephora invited FAB to the exclusive grand opening and I created all graphics leading up to the event including this flyer debuting the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c5563af8baf3ad04810154/1456520415548/blue.jpg</image:loc>
      <image:title>digital marketing - FAB - Monthly Series</image:title>
      <image:caption>FAB hosts a monthly series debuting different fashion industry professionals from the Boston and NYC area.  Concept: Hosting Emmanuelle Accad - Neiman Marcus Public Relations Manager. Created all promotional material until the event, illustrating her past work experiences as well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c551ec555986423e54646e/1456522255796/Life+In+Pink.jpg</image:loc>
      <image:title>digital marketing - FAB Fashion Show</image:title>
      <image:caption>Designed and Styled photo shoot for promotion as well as designed this promotional flyer for all social media platforms and website content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c5634701dbae7a6df135be/1456520201780/12615594_1532992416998417_5556290187810489064_o.jpg</image:loc>
      <image:title>digital marketing - Mariam Z</image:title>
      <image:caption>Mariam Z - a fashion start up company  Concept: Facebook header for brand + website promotional</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c551e7555986423e546459/1456539968481/Job+Search.jpg</image:loc>
      <image:title>digital marketing - The Prepary and FAB Collaboration</image:title>
      <image:caption>The Prepary - a career company connecting students to the fashion industry - hosted a free webinar for FAB members only. Concept: Social media promotion and email marketing up until then event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56d0c41cf85082ea376ada28/1456539997641/Monthly+Seminar+%281%29.jpg</image:loc>
      <image:title>digital marketing - Bikyni Trunk Show</image:title>
      <image:caption>FAB collaborated with Bikyni - luxury swimwear company - and hosted a trunk show for them. I designed all promotional material.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c551ebf699bb856671265a/1456540005856/lavienrose.jpg</image:loc>
      <image:title>digital marketing - FAB - La Vie En Rose Fashion Show</image:title>
      <image:caption>Created and designed all promotional items for the FAB Spring Fashion Show.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c550f32eeb81548d4d76a2/1456540035826/aman.jpg</image:loc>
      <image:title>digital marketing - FAB Monthly Seminar Networking Event</image:title>
      <image:caption>FAB hosted the CEO &amp; Co-Founder of Ministry Supply and I designed and created all social media and email promotional flyers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c550eac2ea51cb6fab4618/56c55197c6fc08a571e6eb50/1456540047027/movie.jpg</image:loc>
      <image:title>digital marketing - FAB - Movie event</image:title>
      <image:caption>FAB hosted a movie event with the College of Communications and I was tasked to design promotions for the event.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zahrashivji.com/social-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/t/56d10a548a65e2c2b911d300/1456540097135/</image:loc>
      <image:title>social strategy - Boston University Fashion and Retail Business Association (FAB)</image:title>
      <image:caption>Since I have ran the FB page, the likes have gone from 850 - 1258 within 6 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56c5613986db4336437ac68f/1456540097135/Screen+Shot+2016-02-18+at+12.53.58+AM.png</image:loc>
      <image:title>social strategy - Boston University Fashion and Retail Business Association (FAB)</image:title>
      <image:caption>Since I have ran the FB page, the likes have gone from 850 - 1258 within 6 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56c5613a86db4336437ac693/1456540062834/Screen+Shot+2016-02-18+at+12.47.26+AM.png</image:loc>
      <image:title>social strategy - Neiman Marcus CUSP - Boston University Page</image:title>
      <image:caption>I am the brand ambassador for Neiman Marcus on Boston University's campus! I run their Facebook page and within the first 2 months received over 500 likes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56d0d6c31ccbd16ede10a21b/1456526766743/Screen+Shot+2016-02-18+at+12.53.58+AM.png</image:loc>
      <image:title>social strategy - Boston University Fashion and Retail Business Association (FAB)</image:title>
      <image:caption>Since I have ran the FB page the likes have got from 850 - 1258 likes within 6 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56c56139c6fc08a571e73148/1456540062916/Screen+Shot+2016-02-18+at+12.53.31+AM.png</image:loc>
      <image:title>social strategy - Boston Universitge Fashion and Retail Association Instagram</image:title>
      <image:caption>Since running the Instagram we have increased fan engagement, and increased likes for each post from 11-60 per photo. I have also increased followers from 200 to over 500.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56c5613d86db4336437ac6bd/1456540165068/Screen+Shot+2016-02-18+at+12.43.27+AM.png</image:loc>
      <image:title>social strategy - Until Paris - Blog Instagram</image:title>
      <image:caption>Since starting the Instagram account for my blog in July, I have increased fan engagement from 20 followers to almost 300, while establishing collaborations with small and big brands. I have increased likes per photo from 11-20 likes to 50-100 likes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56c5613b86db4336437ac697/1456540190616/Screen+Shot+2016-02-18+at+12.45.02+AM.png</image:loc>
      <image:title>social strategy - Mariam Z Official Instagram</image:title>
      <image:caption>I created the Mariam Z Instagram a month ago and have increased following to about 173 and maintained a good liking from 40-90 likes per photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56c5613a86db4336437ac691/1456540062889/Screen+Shot+2016-02-18+at+12.52.18+AM.png</image:loc>
      <image:title>social strategy - JRP Stars</image:title>
      <image:caption>I worked for an acting agency in Los Angeles and created a campaign during Ipop for their Instagram. Increasing fan engagement, followers and likes per photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c53fddcf80a14b060835c0/56c5611659827e4b767c9495/56d0d4bb22482eae5f12e1a9/1456540230647/Social+Media+Plan+Charity+Water+College+-+Zahra+Shivji+CHRISTY+PRINT+%281%29.jpg</image:loc>
      <image:title>social strategy - Charity:Water College Conceptual Social Media Plan</image:title>
      <image:caption>Class Project: I created a strategic social media plan for a subsidary of Charity:Water.</image:caption>
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